082 The Real Nappy Campaign, UK

Milton Keynes has a growing population with a large proportion of young families. Facing increasing pressure to accomodate household waste in local landfills as well as new UK targets to reduce biodegradable municipal waste. Milton Keynes designed a targeted  scheme  to address this major component on th borough's landfill  problem. A guide for parents was created, feturing step by step instructions to simplify the switch to reusable nappies and detailed  local information on suppliers as well as laundering services. A central element of the real nappy campaign in Milton Keynes is its cash-back incentive scheme. The cash-back incentive scheme is offering families who invest more than 60 sterling in reusable nappies a payment of 35 to 40 sterling.

3 comments

  • Comment Link Monday, 03 October 2011 18:00 posted by Anna Rita delle Vergini

    Marche Region /SVIM coordinated the factsheet which has been completed by a referent of Milton Keynes project. I finaly received the additional information to complete the section pocedure.

  • Comment Link Wednesday, 31 August 2011 10:45 posted by Stephanie Mantell

    Which partner(s) prepared this factsheet which was uploaded by Marche Region? The box "Name of partner(s) having contributed to factsheet & date" has remained empty.

    It is surprising that the section procedure remained empty since this section is usually where the action is discribed.

  • Comment Link Tuesday, 19 July 2011 17:21 posted by Irina Vassileva

    Real Nappy campaign probably

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